Establishing the perfect partner in performance

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Restaurant Associates

Brand identity, website and literature, created with Moon Communications

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The challenge

Restaurant Associates is a fine-cuisine catering and hospitality company, highly regarded in contemporary catering, service and project management. Despite having a team of world-class professionals working for some of the most prestigious organisations in the world, (including New York’s Guggenheim Museum, London’s Parliament Square, and iconic Australian venues such as Sydney Town Hall) the company’s brand identity did not live up to this sense of quality and excellence.

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The result

A system of word-pairings celebrates the essence of partnership and are used across all corporate communications material including literature, stationery and website. Working in tandem with this, the ‘AT’ letter pairing found within the name is used alongside the identity to promote the brand and raise its profile with consumers who visit any one of the catered venues around the world.