Delivering Net Zero

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Pollination

Brand identity and art direction, created with Frost*collective

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The challenge

Pollination is a global investment and advisory firm with a single purpose: accelerating the transition to a net zero future. Consisting of brilliant minds from finance, technology, law, policy and sustainability, Pollination’s unique talent represents a collective ability to combine big picture thinking with on-the-ground, decisive action. A new brand was needed ready for launch globally in late 2019.

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The result

With the brand idea, ‘Insightful Imagination’ as a foundation, we created an identity based on working collectively towards a net zero carbon emissions future. The logo alludes to time and the importance of continuous collaboration. A black and white colour palette highlights climate change is not a grey area, while imagery style takes a world-view approach to climate change topics. Close-up details vs. ‘bigger picture’ images capture Pollination’s ability to interrogate the problem in order to make informed decisions, as well as using its imagination to solve tomorrow’s problems with more than today’s solutions.