Changing the minds and lives of people living with Dyslexia

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Code Read Dyslexia Network

Brand identity, created with Principals

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The challenge

Code Read is a National Dyslexia support network for parents and children. Working closely with government they seek to improve the education system and workplaces for those with dyslexia. With 1 in 10 people suffering from Dyslexia in Australia, they work to enhance their everyday experiences and empower them to be themselves. Originally called, ‘Dyslexia Support Network’ the network wanted to rebrand to help raise greater awareness for a worthy cause.

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The result

Guided by the brand idea, ‘Change Minds, Change Lives’ we created a campaigning voice for Code Read. The identity centres around a graphic dash that cancels out letters or sequences of letters to create a positive statement. It functions both as an identifying device within the identity and throughout messaging.

This idea of ‘cancelling out’ directly references a sufferer’s inability to identify speech sounds and learn how they relate to letters and words referred to as ‘Decoding’.