Preparing kids for life beyond the school gates

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Barker College

Brand identity and art direction, created with Principals

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The challenge

With the availability of co-educational private schools rapidly increasing, it was important to reflect these changing times with an identity that matched bold aspirations for the future.

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The result

Shifting focus from heritage to modernity, a simple and paired back identity champions the college’s name whilst removing the need for the expected use of a school’s coat of arms. An iconic letter ‘B’ serves as a graphic device to frame students in a way that reflects Barker’s focus on the future as well as their own individual life aspirations.